develop relevant projects in a short amount of time
evolve and give shape to ideas that have already been formulated internally
integrate people with multidisciplinary skills relevant to the project
SPRINT: the agile working process enriched with meaningful content.
The need for tangible solutions under tight time constraints, combined with the need for dynamic feedback in developing projects, have laid the groundwork for elaborating a new format that merges the dynamic and agile nature of the Sprint method, with the depth of knowledge of qualitative research.
Nowadays, the Sprint format is a work model used in companies to solve problems and quickly test new ideas. It consists of a work session involving a multidisciplinary internal team of up to 8 people seeking to solve problems and test new ideas over a period of 5 days.
At VRD, we believe Sprint is an agile resource that can incorporate, in addition to internal knowledge and resources, the vision, experience and reality of end users in relation to the project topic. A compact work model that is enriched with meaningful content.
When an organization faces a challenge, it is common for people to immediately think about solutions. This can lead to a number of problems in the deployment and launch stages of products or services.
VRD developed a compact work method that can start at any moment of the strategic planning process without losing any of the agility or sense of urgency fundamental to companies.
The experience of VRD in qualitative research allows the process to be enriched with new insights from users, consumers and clients.
How does it work?
The format lasts 10 working days and is structured as follows:
day 1: understanding of the challenge
day 2-4: exploration of user needs
day 5: investigation with business experts
day 6-7: ideation sessions with research inputs
day 8-9: evaluation of proposals using Spotted
day 10: final delivery of the concepts.