Who we are

More than 20 years of experience beyond design boundaries

Founded in 1994 in Italy; since 2006 in Sao Paulo, Brazil, and from 2015 in Reggio Emilia, Italy.


VRD Research is a consulting firm offering services in the area of Strategic Design and Innovation, which conceives products and services through people-oriented processes involving key company players and a multicultural network.


We are a compact, selected, multicultural, high profile team with complementary skills. We work as partners of our clients, integrating different areas of knowledge, such as design, engineering, anthropology and semiotics. We are big in skills and experience, but small enough to invest the right time for each project and be able to work side by side with the client.


VRD vision’s is that innovation is a question of process, a way of thinking that results in fascinating solutions. A process that today is reinventing the way things are conceived, broadening the view of markets and range of possibilities, focusing on people, imparting new values to innovation.

Contact us. We would be happy to help


If you want to know more about us, if you have any specific needs or you have any doubt about how we can help you, please get in touch.



We work with companies and organizations of all sizes, if you would like to start a new challenge for your business, please contact us.



We are constantly updating our database to invite skilled people to new challenges or to join our team. Please let us know what expertise you can bring to us.


Core Team

Founder and Managing Director

Alessandro Vassallo

Industrial Designer specialized in transportation design by the Eindhoven Design Academy. Lead projects in Italian, Spanish, Portuguese and English.

Strategy and Research Director

Luz Romero

Industrial Designer specialized in Design Applied Research. Certified Lego Serious Play facilitator and Innovation manager that lead projects in Italian, Spanish, Portuguese and English.

Service and Design Strategist

Ben Fausone

Communication Designer, specialized in Product and Service System Design by the Politecnico di Milano. Designer for projects managed in Italian, French and English.

Service and Design Strategist

Susanna De Besi

Interior Designer, specialized in Product and Service System Design by the Politecnico of Milano. Lead projects in Italian, Portuguese and English.

Service and Design strategist

Alice Donferri Mitelli

Industrial Designer, specialized in Advanced Design by the Alma Mater Studiorum University of Bologna. Designer for projects managed in Italian and English.

Product and Design strategist

Chiara Gervasi

Product designer specialized in Product Design for Innovation by the Politecnico di Milano.
Designer for projects managed in English and Italian.

Marketing & New Business

Andrea Menozzi

New business manager keen to discover how to facilitate companies of any size to start an innovation challenge with VRD. Speaks Italian, Spanish and English.

Project Partners

Design and Technology Specialist

Adriano Renzi

Expert in UX Research and Strategy.

Communication Specialist

Paolo Tegoni

Expert in Visual Communication and Storytelling.

Narrative Director Specialist

Ariela Goldman

Expert in Interpersonal Communication.

Research Partner - GHz

Glaucia Holzmann

Expert in Brazilian Sociology and Field Research.

some companies we have worked with ...