GET TO KNOW US

THE COMPANY

We’re a strategy-design and innovation consultancy based in Bologna. Few people with high level of professionalism working with companies around the world in a close partnership relationship. We’re a company large in capacity but small enough to give each project the time and a personalized approach, with a dedicated team.

THE STRUCTURE

The structure of VRD is flat matrix, only the first lines that work without coating system. It means that the people who talk to the company are the same people who carry out the project. The best guarantee to get the best results. Our team is supported by a professional network enabling the resizing and the integration of expertises in order to configure the best team for project challenges.

THE VISION

We define our approach as HYPER-COLLABORATION. It means involving people in the project and putting them in a new, virtuous state of collaboration, where diverse expertise and perspectives are working together to solve complex problems. Stakeholders of all levels, managers, collaborators, end consumers, are the protagonists of a process of thought and action that breaks down barriers, promotes change, realizes tangible innovation.

VRD

#Vision. Through our process we inspire change by delivering new strategic business visions.

#Research. We conduct human-centric research throughout the whole process to reveal opportunities and inspire actions.

#Research. We bring the vision to life through the design of products and services.

THE FOUNDERS

alessandro vassallo

Chief Design Officer

Partner

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LUZ ROMERO

Strategy & Research Director

Partner

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awards and patents

Milano Finanza Banking Awards 2023, Innovation award for value proposition Credem WorkingCapital – ADI Design Index 2017, Relaunch of Rizzati Chocolate Brand – IF Design Award 2016, Papaiz BLACK® padlock – IF Design Award 2016, Papaiz ACTIVE® padlock – Idea Brasil Award 2013, Gold Flexfit Frames – Idea Brasil Award 2013, Highlight of the year for Micro and Small Business Innovation – Idea Brasil Award 2013, Bronze Papaiz BLACK® padlock – Idea Brasil Award 2012, Highlight of the year for Innovation Papaiz ACTIVE® & NODE® padlocks – Idea Brasil Award 2012, Highlight of the year for strategy – Idea Brasil Award 2012, Gold Sport Papaiz BLACK® padlock | Idea Brasil Award 2012 – Gold Personal Accessories, Papaiz NODE® padlock – Idea Brasil Award 2012, Gold Design Strategy Papaiz NODE® padlock – Idea Brasil Award 2012, Bronze Design Strategy Papaiz WHITEBORD® padlock.

Virtual window for aircraft US 2013/0169807 – Virtual window for aircraft US US20130169807 A1 – Disposition Introduced in the Padlock US US 20120125058 A1 – Wipe assembly and method of cleaning using a wipe assembly BR BRPI0903405 (A2) – Method of cleaning using a wipe assembly US US 20100064464 A1 – Improved apparatus for preparing food, in particular by broiling EU EP20050102339 20050323 – Chair and armchair having simply replaceable woven fabric cover EU EP1290964 (A2) – Chair EU WO0176418 (A1) – Armchair US US D400365 S – Coat-stand US US D379878 S, US US D379878 S – Wheeled base for chairs, armchairs, tables, coat-stands US USD379726 S, USD383927 S.

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