Who we are

More than 20 years of experience beyond design boundaries

Founded in 1994 in Italy; since 2006 in Sao Paulo, Brazil, and from 2015 in Reggio Emilia, Italy.

 

VRD Research is a consulting firm offering services in the area of Strategic Design and Innovation, which conceives products and services through people-oriented processes involving key company players and a multicultural network.

 

We are a compact, selected, multicultural, high profile team with complementary skills. We work as partners of our clients, integrating different areas of knowledge, such as design, engineering, anthropology and semiotics. We are big in skills and experience, but small enough to invest the right time for each project and be able to work side by side with the client.

 

VRD vision’s is that innovation is a question of process, a way of thinking that results in fascinating solutions. A process that today is reinventing the way things are conceived, broadening the view of markets and range of possibilities, focusing on people, imparting new values to innovation.

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GENERAL INFORMATION

If you want to know more about us, if you have any specific needs or you have any doubt about how we can help you, please get in touch.

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NEW BUSINESS INQUIRY

We work with companies and organizations of all sizes, if you would like to start a new challenge for your business, please contact us.

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COLLABORATE WITH US

We are constantly updating our database to invite skilled people to new challenges or to join our team. Please let us know what expertise you can bring to us.

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Core Team

Founder and Managing Director

Alessandro Vassallo

Industrial Designer specialized in transportation design by the Eindhoven Design Academy. Lead projects in Italian, Spanish, Portuguese and English.

Strategy and Research Director

Luz Romero

Industrial Designer specialized in Design Applied Research by the IED. Innovation manager that lead projects in Italian, Spanish, Portuguese and English.

Service and Design Strategist

Costanza Cremonesi

Product Designer specialized in Product Service System Design by the Politecnico di Milano. Service and user experience projects managed in Italian, French and English.

Service and Design Strategist

Susanna De Besi

Interior Designer, specialized in Product and Service System Design by the Politecnico of Milano. Service and Research projects managed in Italian, Spanish, Portuguese and English.

Marketing & New Business

Andrea Menozzi

New business manager keen to discover how to facilitate companies of any size to start an innovation challenge with VRD. Speaks Italian, Spanish and English.

Business Advisor

Matteo Vignoli

PhD in Management and Engineering. Italian member of Sugar, the Stanford University Design Thinking Network. Speaks Italian, French and English.

Wellbeing and Health Advisor

Eduardo Aledo

Executive with extensive experience developing and implementing Innovation for Wellbeing and Health Care products. Formerly J&J R&D Global Director. Speaks Portuguese and English.

Research Partner - GHz

Glaucia Holzmann

Expert in Brazilian Sociology and Field Research. Experienced moderator for qualitative research, using a variety of methodologies and moderation techniques.

Semiotics and Research Specialist

Camilla Baroni

Semiologist for social and market research, specialised in integration of analytical and creative work for innovation, design and brand development.

Project Partners

Strategic Design Specialist

Carla Lemgruber

Expert in Product and Service System Design.

Communication Specialist

Paolo Tegoni

Expert in Visual Communication and Storytelling.

Narrative Director Partner

Ariela Goldman

Expert in Interpersonal Communication.

Institutional Partnerships

Knowledge:

Social Innovation:

Research:

some companies we have worked with ...