ART MEETS OUR PHILOSOPHY OF INNOVATION.
In this exploration, we engaged with the talented Italian painter Fosco Grisendi. With him, we granted ourselves the privilege of observing our work through a different point of view and then seeing it visually translated in the artist’s graphic sign.
Our approach and metodology to design innovation is rooted in Hyper-Collaboration, which permeates our way of working and perceiving the world. Through his unique artistic perspective, Fosco has physically shaped the soul of VRD, capturing the essence of how we conceive innovation processes. Each brushstroke of the artwork represents a retrospective journey, providing a clear insight into our distinctive approach to innovation.
With chromatic suggestions and sharp details, the artist’s metaphorical language makes tangible an approach centred on people and enduring relationships, traced over time. Where every innovative choice begins with a grand momentum capable of surpassing every expectation. A paper aeroplane can drag an iron anchor, symbolising the strength of ideas that challenge established mechanisms, pushing relentlessly towards a fairer and brighter future.
Enjoy the extraordinary backstage video to discover what happens behind the scenes of this creative adventure—an interview in which the experiences and perspectives of the participants are shared.