we make innovation meaningful

We stimulate change by delivering new strategic business visions through a human centric process and a design thinking approach.


We conduct research throughout the whole process as we believe it reveals opportunities and inspires actions.


We make visions tangible by the design of product and services.

since 1994 we have been delivering innovation

to big and small businesses across different

sectors, learning and evolving together

what we do

We help our clients challenge the present and design their future.

Strategic Innovation

Detect competitive opportunities and shape innovative solutions to strengthen strategic planning in the short and long term.

Envisioning the Future New Business Strategies Customer Experience

Applied Research

Understand behaviors by combining different viewpoints, uncover details that numbers don’t express and translate data into competitive actions.

Human Centric Research Strategic Drivers definition Semiotics for Market Research Co-creation and validation

Product & Service Design

Make strategic solutions tangible through a human centric approach and develop, in synergy with clients, a plan for implementation.

Concept Design & Storytelling Service System Design Product Design & Industrialization Implementation Advisory

Educational & Training

Disseminate new ways of thinking (to think out of the box and in an integrated manner) while applying this approach to real challenges.

Fostering Innovation Culture Design Thinking Dissemination Human Centric Methodology Educational Programs

immerse yourself in your customers' daily
life and get in-the-moment insights through
our mobile research services

Let’s get in touch!

We’ll be happy to share with you more about our work and approach.

contact us
Or scroll through some of our projects…

we are helping the Alpitour Group to envision their
future while Integrating people's strengths

Rizzati – Candied fruit and chocolate industry
Identity is about
a dialogue that
Rizzati Ferrara,
the resurgence
of an Italian
brand of
find out more

VRD was commissioned to re-think brand positioning by reformulating identity and evolving the product offer. Rizzati, recognized by its organic ethos and for its historical talent in combining the finest ingredients, brought to the project the biggest challenge: to make the brand legacy perceptible on a multisensory level.

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"La collaborazione ha segnato una svolta storica all'interno
dell'azienda, abbiamo introdotto un nuovo modo di
progettare, ideare, creando empatia tra i dipartimenti"

Francesca Dangelico, Head of Food & Beverages R&D LAVAZZA

Forza – Cooking appliances company
Research helps a
great product make
better landing in a
new potential market
Field research
for introducing a
new cooking
appliance in the
USA market

Forza is a brand that reflects Italian
passion for food and design with cooking
range systems of best quality. Our mobile
research tool helped technicians and
decision makers to get in-the-moment
insights during a 3 months field test.
During this time, American potential
targets were able to share in real-time their
feedbacks about the experience while
cooking with the Forza range. Collected
insights were immediately analysed and
discussed technically in order to make
improvements before the commercial

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we are helping Credem put customers at the
center of the Digital Transformation

Yoki – General Mills popcorn brand
Simple and ordinary
products can also
establish new valuable
the popcorn

In 2017 General Mills Brazilian brand Yoki,
as part of the strategic growth plan, invests
great efforts on its popcorn portfolio.
Through and iterative process involving
more than 100 popcorn consumers, it was
possible to furnish product managers with
new insights and stimulating ideas: for
value proposition, product language, sizing
and product range.

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Mapfre – Insurance company
Problem solving
starts with a wider
understangind of
SIMples project,
the optimization
and improvement
of the Insurance’s
call center.
find out more

The BB & MAPFRE Insurance Group is the biggest insurance company in its field, serving more than 36 million clients from all over Brazil. In order to meet all client’s needs, the company has its own call center, formed by collaborators committed with the company mission attending to over 40 thousand calls each day. However, technology and clients new expectations, has brought to call centers the challenge of reinvention. With the purpose, VRD was commissioned to help discover and define the next scenario of the insurance after sales service.

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Case Arcarius Luxguard – Safeguard start-up
Implementation is
about orchestrating
resources and
Arcarius Luxguard,
the German
start-up landing
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Arcarius is a start-up that produces high-tech and finely crafted luxury safes for high-end hotels. With the ambition of finding space in a very selective market, VRD has been commissioned to design the new generation of safes with the aim of boosting business and defining new
standards of innovation. With the design and artisanal finishing based in Italy, VRD has orchestrated the production of the first edition of 3 models.

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Case H2OH! – Beverage industry
Big changes are
possible when
change is collectively
total brand
find out more

Launched in Brazil in 2006, H2OH! not only succeeded in conquering the Brazilian market by becoming the number one brand in the segment, but it also defined the new beverage territory of lightly carbonated soda. In 2011, VRD was called upon to help PepsiCo re-think the future of the brand identity by updating brand values in a new visual expression. More than 100 consumers participated in a process that went from research insights to concept, brand architecture definition and implementation. The key to its success was the continuous exchange between the corporate teams and VRD.

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From Italy to Brazil. And back.

a multicultural team, for multicultural answers.

some companies we have worked with ...